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Honda Announces New Eight-Seat Acura SUV and Adventure-Ready Model for US Market
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CNBC TV18•14-10-2026, 15:09
Honda Announces New Eight-Seat Acura SUV and Adventure-Ready Model for US Market
  • •Honda is developing an all-new eight-seat Acura SUV to capture growing demand for family-friendly premium vehicles in the US.
  • •The upcoming unnamed model will be positioned above the seven-seat Acura MDX and is expected to be based on the Honda Pilot.
  • •An adventure-ready Acura SUV is scheduled to launch in early 2028 and will likely share a platform with the Honda Passport.
  • •The new vehicles are part of Honda's strategy to revamp its US lineup following the cancellation of several planned all-electric vehicles.
  • •Honda plans to introduce 15 new hybrid models by March 2030, shifting its focus away from pure EVs toward mixed powertrain vehicles.

Key Questions Answered

Honda is developing an all-new, as-yet-unnamed eight-seat Acura SUV that will become the premium brand's largest offering in the US market, positioned above the seven-seat Acura MDX. This model is designed to meet the growing demand for family-friendly vehicles in the premium space.

Honda expects to launch a second, adventure-ready Acura SUV in early 2028. This more rugged vehicle is expected to share a platform with the Honda Passport.

Honda is pivoting away from battery-powered electric vehicles after canceling models like the ZDX and a battery-powered Acura RSX, choosing instead to reallocate resources toward mixed powertrain vehicles and hybrid models. As part of this strategy, the automaker plans to roll out 15 new hybrid models by March 2030, primarily in North America.