Stories
Escorts Kubota Tractor Sales Plummet 17% in September Amid Festive Shift, Monsoon Woes
- •Escorts Kubota reported a 16.7% decline in total tractor sales in September, selling 15,214 units compared to 18,267 units last year.
- •Domestic tractor sales fell 16.2% to 14,911 units, while export sales dropped 34.7% to 303 units.
- •The decline is attributed to a high base from a GST rate reduction in September 2025, the festive season shifting to October, and patchy monsoon conditions.
- •Despite the September dip, tractor sales for April-September rose 10% year-on-year to 70,879 units.
- •Escorts Kubota's construction equipment sales surged 92.5% in September to 795 machines, marking its highest September monthly sales.
Key Questions Answered
Escorts Kubota reported a 16.7% decline in total tractor sales for September 2026 due to a high base from last year's GST rate reduction, a shift in the festive season to October, patchy monsoon conditions, and relatively lower Kharif sowing. Domestic sales fell 16.2% while exports dropped 34.7% during the same month.
The construction equipment business sold 795 machines in September 2026, marking a 92.5% increase compared to 413 units sold in the same month the previous year. This growth was driven by continued government-led infrastructure investments and sustained project execution across sectors like roads, railways, and mining.
Despite the drop in September, Escorts Kubota's total tractor sales for the April-September period increased by 10% year-on-year to reach 70,879 units, compared with 64,458 units during the corresponding period last year. Domestic sales grew 11.3%, offsetting a 14.8% decline in exports for the half-year period.
