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BYD's Luxury Brand Denza Confirms India Launch: What to Expect
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CNBC TV18•05-10-2026, 09:29
BYD's Luxury Brand Denza Confirms India Launch: What to Expect
- •Denza, BYD's luxury brand, announced its arrival in India via social media, teasing a "sophisticated, high-performance EV experience."
- •Founded in 2010 as a joint venture with Daimler (now Mercedes-Benz Group), BYD became the sole owner of Denza by 2024.
- •Denza currently sells electric and plug-in hybrid vehicles across multiple international markets, including Europe and Southeast Asia.
- •Reports suggest Denza's first Indian models, likely fully imported, could debut between late 2026 and early 2027, with no official launch date confirmed.
- •Expected models include the Z9 GT performance flagship (estimated ’1.2-1.5 crore) and the D9 electric MPV (estimated ’80-90 lakh), competing with the Toyota Vellfire.
Key Questions Answered
Reports suggest that Denza's initial lineup in India will feature the Z9 GT, a high-performance electric shooting brake, and the D9, a large electric MPV designed to rival vehicles like the Toyota Vellfire.
The official launch date remains unconfirmed by Denza, but media reports speculate a debut around November 2026, Diwali 2026, or as late as February 2027.
Denza vehicles are positioned above BYD's current Indian lineup, with the D9 expected to cost around ₹80 lakh to ₹90 lakh and the Z9 GT projected between ₹1.2 crore and ₹1.5 crore.
