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Vijay Deverakonda Approaches Delhi High Court to Protect Personality Rights
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News18•08-10-2026, 12:30
Vijay Deverakonda Approaches Delhi High Court to Protect Personality Rights
- •Actor Vijay Deverakonda has filed a plea in the Delhi High Court seeking protection for his personality and publicity rights against unauthorized use.
- •The suit highlights issues involving fake endorsements, impersonation, commercial exploitation of merchandise, and AI-generated digital manipulation of his images.
- •Senior Advocate Swathi Sukumar represented the actor, noting that some offending URLs have already been removed after the suit was filed.
- •Justice Vikas Mahajan issued summons and stated that the court will pass an order on Deverakonda's interim injunction application.
- •This case joins a growing number of lawsuits in Indian courts where celebrities, actors, and public figures seek to safeguard their name, voice, and likeness.
Key Questions Answered
Actor Vijay Deverakonda approached the Delhi High Court to seek protection of his personality and publicity rights, targeting unauthorized endorsements, impersonation, and the commercial exploitation of his identity.
The plea raised serious concerns over artificial intelligence-generated content, digital manipulation of photographs, and the circulation of obscene or offensive material featuring foul language connected to his persona.
The Delhi High Court has previously granted personality rights protection to actors like Amitabh Bachchan, Anil Kapoor, and Allu Arjun, alongside cricketers such as Yuvraj Singh, Gautam Gambhir, and Sunil Gavaskar.
