Stories
PUMA Project3 Arrives in India to Propel Runners Towards World Marathon Majors
N
News18•29-09-2026, 17:00
PUMA Project3 Arrives in India to Propel Runners Towards World Marathon Majors
- •PUMA launches its Project3 running program in India, offering 50 selected runners exclusive access to innovative products like Deviate NITRO™ Elite 4 and Fast-R NITRO™ Elite 3, training, nutrition, and recovery guidance.
- •The 12-week program aims to help runners achieve personal bests at the Mumbai Marathon in January 2027, with five top performers securing spots for the London Marathon in April 2027.
- •PUMA India's Managing Director, Ram Sridharan, highlights the program's goal to support ambitious Indian runners aiming for faster times and major marathons, building a stronger pool of competitive marathoners.
- •India's running community has seen significant growth, with 1,673 Indian runners participating in World Major Marathons in 2025, up from 459 in 2014, and over 500 running sub-three-hour marathons in 2025.
- •PUMA India partners with YOSKA as Training and Technology Partner, with Deepak Raj as Head Coach, and Ultrahuman as Wearables Partner, to provide comprehensive support to the Project3 participants.
Key Questions Answered
PUMA Project3 is a 12-week running initiative brought to India for the first time to support 50 runners in breaking their marathon personal bests at the Mumbai race in January 2027. Selected applicants receive exclusive access to innovative PUMA products, training guidance, and expert advice on nutrition and recovery.
Prospective candidates from Mumbai, Delhi, and Bengaluru must hold a valid 2027 Mumbai Marathon race bib and meet specific personal best criteria of 3:15 to 3:45 for males or 3:30 to 4:00 for females. Applications are open online until October 25, 2026.
Following the Mumbai Marathon in January 2027, five select runners will secure spots to compete at the world's biggest marathon in London in April 2027.
