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President Murmu and CM Naidu Attend National SARAS Mela in Vijayawada
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News18•15-10-2026, 13:00
President Murmu and CM Naidu Attend National SARAS Mela in Vijayawada
- •President Droupadi Murmu and Andhra Pradesh Chief Minister N Chandrababu Naidu inaugurated the National SARAS Mela 2026 at Punnami Ghat in Vijayawada.
- •The 14-day event running from October 15 to 31 promotes products made by women Self-Help Groups and provides them national and international recognition.
- •Around 650 stalls showcase handicrafts, handlooms, and other goods manufactured by women from DWCRA groups across the country.
- •The event is being organized in Andhra Pradesh for the first time, offering marketing support under the Swayam AP brand.
- •SARAS Aajeevika Melas operate under DAY-NRLM to strengthen the rural economy and promote the Vocal for Local initiative.
Key Questions Answered
The National SARAS Mela 2026 aims to promote products made by women Self-Help Groups, providing them with national and international recognition while strengthening the rural economy through direct market access to urban consumers.
The 14-day event is being held from October 15 to 31, 2026, at Punnami Ghat in Vijayawada, marking the first time this national-level event is being organized in Andhra Pradesh.
The Andhra Pradesh government is providing marketing facilities for products made by DWCRA women under the 'Swayam AP' brand to expand their market reach, with around 650 stalls exhibiting handicrafts and handloom goods.
