Stories
Prasoon Joshi: Authentic Storytelling is Key to Engaging Audiences Amid Content Overload
N
News18•30-09-2026, 13:30
Prasoon Joshi: Authentic Storytelling is Key to Engaging Audiences Amid Content Overload
- •Prasoon Joshi states that authentic storytelling is the only way to engage audiences today, who are overwhelmed with content choices.
- •Joshi, former CBFC Chief and current Prasar Bharti chairman, notes that viewers have "content indigestion" and are not as "hungry" for new content as before.
- •He criticizes the "herd mentality" in the film industry, where filmmakers copy successful genres, leading to losses and a lack of originality.
- •Joshi emphasizes that creative individuals should draw from personal experiences to maintain authenticity in their work, citing examples from his own songwriting.
- •The ultimate goal for any storyteller is to establish a genuine connection with the audience through authenticity, according to Joshi.
Key Questions Answered
Prasoon Joshi stated that authentic storytelling is the only way to engage audiences today because viewers suffer from "content indigestion" due to infinite choices and constant digital snacking.
Joshi revealed that the track "Dekho inhein os ki bundein" was inspired by holding his two-year-old daughter's hand, while "Main kabhi batlata nahin" came from a childhood memory of his teacher mother leaving for training.
Joshi criticized the film industry's "herd mentality," where filmmakers mindlessly copy popular genres and stories based on box office trends rather than creating original work.
