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Odisha Launches India's First MICE Incentive Portal to Boost Business Tourism
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News18•05-10-2026, 12:30
Odisha Launches India's First MICE Incentive Portal to Boost Business Tourism
- •Odisha government launched India's first dedicated MICE incentive portal to attract investment and promote business tourism.
- •Deputy Chief Minister Pravati Parida unveiled the portal at the Odisha Travel Bazaar 2026, aiming to position Odisha as a prime destination for corporate conventions.
- •The portal streamlines financial incentive applications for event organizers and tourism operators, making Odisha the first state with such a digital mechanism.
- •The government is focused on expediting approvals for MICE events, destination weddings, sports events, and cultural heritage ventures.
- •Parida highlighted Bhubaneswar's potential as the 'temple city' for hosting distinctive events, especially for younger visitors, and assured industry support.
Key Questions Answered
The Odisha government launched the dedicated MICE incentive portal to attract investment, promote business tourism, and simplify the process for event organizers and tourism operators to apply for financial incentives.
The portal was launched on Sunday at the Odisha Travel Bazaar 2026 by Deputy Chief Minister Pravati Parida, who also holds the tourism portfolio.
The government is working to expedite approvals for MICE events, corporate conventions, destination weddings like temple weddings, sports events, cultural heritage ventures, local cultural experiences, and regional cuisine tours.
