Stories
How Top 'N Town Maintains Its Milk-First Philosophy After Nearly Five Decades
- •Top 'N Town has maintained its founding philosophy since 1969, believing that every great scoop of ice cream begins with the goodness of milk.
- •The brand has expanded from a single neighborhood parlour into a major regional name with over 75 exclusive parlours and 17,000 retail outlets across Central India.
- •Recent product innovations like the Coconut Charm Bar and Rose Kulfi Collection demonstrate how the brand balances new trends with quality ingredients.
- •Leadership emphasizes that true innovation starts with the foundational ingredients chosen, ensuring authentic texture and natural flavour development.
Key Questions Answered
Top 'N Town was founded in 1969 as a single neighbourhood ice cream parlour and has since grown into one of Central India's most recognised regional ice cream brands. It now features more than 75 exclusive parlours, over 17,000 retail outlets, and a distribution network spanning Madhya Pradesh, Chhattisgarh, and parts of Uttar Pradesh and Maharashtra.
The brand's philosophy centres around the belief that every great scoop begins with the goodness of milk, which gives the ice cream its richness, creaminess, and smooth texture. This milk-first approach has guided every stage of product development and ingredient selection since the brand's inception.
Recent product introductions include the Coconut Charm Bar as well as a new Rose Kulfi range. The Rose Kulfi collection is available in two formats to suit modern lifestyles, including a convenient Rose Kulfi Stick and an indulgent Rose Kulfi Falooda Matka.
