Stories
Eicher Motors, Bajaj Auto Soar in September Sales Driven by Export Growth

- •Eicher Motors reported an 8% increase in motorcycle sales, reaching its highest-ever monthly sales with 1,33,958 units in September 2026, driven by a 17% rise in exports.
- •Bajaj Auto recorded a 5% growth in total two-wheeler and commercial vehicle sales in September, totaling 5,38,443 units, with exports surging by 32%.
- •Eicher Motors' domestic motorcycle sales grew 7% to 1,21,326 units in September, while models up to 350cc saw a 13% sales increase.
- •For April-September, Eicher Motors' motorcycle sales jumped 20% year-on-year, and Bajaj Auto's total sales rose 24%, significantly boosted by a 47% increase in exports.
- •B Govindarajan of Eicher Motors highlighted scaling up production and channel readiness to meet festive season demand, citing positive customer sentiment and a strong booking pipeline.
Key Questions Answered
Eicher Motors reported its highest-ever monthly motorcycle sales in September 2026, rising 8 percent to 1,33,958 units compared to 1,24,328 units a year earlier. Domestic sales increased by 7 percent to 1,21,326 units, while exports grew by 17 percent to 12,632 units.
Bajaj Auto recorded total sales of 5,38,443 units in September 2026, representing a 5 percent increase from 5,10,504 units during the same month last year. Its exports jumped significantly by 32 percent to 2,43,987 units, driven by a 34 percent rise in two-wheeler exports.
For the April-September period, Eicher Motors reported a 20 percent year-on-year increase in total motorcycle sales, reaching 7,09,096 units compared to 5,91,903 units in the corresponding period last year. Domestic sales grew 23 percent to 6,42,021 units, whereas exports declined by 5 percent to 67,075 units.





