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Cura Breaks Silence: Arsh Cura Now Online for Underreported Haemorrhoid Condition
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News18•29-09-2026, 14:15
Cura Breaks Silence: Arsh Cura Now Online for Underreported Haemorrhoid Condition
- •Cura Ayurvedic & Unani Limited has launched Arsh Cura online, addressing the largely unspoken issue of haemorrhoids (Piles) in India, a condition affecting roughly one in four adults.
- •The company aims to destigmatize the condition by openly naming it and making the product easily accessible, removing the discomfort associated with in-person purchases.
- •Arsh Cura is available across Cura's extensive offline distribution network in over 28 states and union territories, and now also on curaayurved.com.
- •Priced affordably at ’234 for a 500 ml pack, Arsh Cura's formulation includes traditional Ayurvedic ingredients like Daru Haridra, Chitrakmool, Suran, Amla, Harad, Baheda, and Aloe.
- •Cura Ayurvedic & Unani Limited, founded in 1999, is a wellness brand with over 500 products, known for its sustainable manufacturing practices and 65+ patented formulations.
Key Questions Answered
A systematic review published in Annals of Medicine in 2025 indicates that roughly one in four Indian adults, or 25.34 percent, live with haemorrhoids, though the real number is likely higher due to under-reporting.
Arsh Cura is sold in a 500 ml pack at a maximum retail price of ₹234.
The formulation draws on Daru Haridra, Chitrakmool, Suran, Amla, Harad, Baheda, and Aloe, utilizing Triphala alongside a sugar-free and triple-refined composition.
