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Casio Targets Massive Growth in India as Diplomatic Ties with Japan Approach 75th Anniversary
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News18•14-10-2026, 10:00
Casio Targets Massive Growth in India as Diplomatic Ties with Japan Approach 75th Anniversary
- •Casio India plans to more than double its retail stores and sales by 2030, leveraging the upcoming 75th anniversary of diplomatic relations between India and Japan in 2027.
- •The brand has appointed Bollywood actor Vicky Kaushal and cricketer Shubman Gill as ambassadors to boost the popularity of G-Shock among Indian youth.
- •Casio entered the Indian market in 1996 focusing on advanced calculators, capitalizing on India's strong reputation for mathematical excellence.
- •Managing Director Takuto Kimura highlighted that India is not just a sales market but a crucial strategic base for the Casio group globally.
Key Questions Answered
Casio expects its 85 existing shops in India to increase to more than double by 2030, with sales amounts also projected to double.
To accelerate promotion and gain popularity, Casio India nominated cricketer Shubman Gill and Bollywood actor Vicky Kaushal as brand ambassadors.
Casio entered the Indian market in 1996, initially focusing on advanced calculators because India is regarded as a mathematician-leading country.
