Stories
Assam's Speciality Pu'er Tea Sells for Rs 12,000 per kg at Guwahati Auction
- •Assam's speciality Pu'er Tea Cake, manufactured by Gauripur Tea Industry, fetched Rs 12,000 per kg at the Guwahati auction centre.
- •Five kgs of the tea were bought through broker J Thomas, marking a significant achievement for the state's tea industry.
- •Pu'er tea, traditionally from China's Yunnan Province, is made from large Camellia sinensis leaves and is known for its deep, rich, and smooth taste.
- •The successful sale of Pu'er tea at GTAC is expected to pave the way for future auctions of Phalap tea, a traditional tea of the Singpho community.
- •The Assam government has increased the subsidy for orthodox and other speciality tea production from Rs 10 to Rs 15 per kg under the ATISIS 2020, effective from FY 2026-27, to encourage non-CTC tea production.
Key Questions Answered
Assam's speciality Pu'er Tea Cake, manufactured by the Golaghat-based Gauripur Tea Industry, was sold at Rs 12,000 per kg at the Guwahati auction centre.
Pu'er or Pu-erh is a post-fermented tea traditionally produced in Yunnan Province in China using large leaves of Camellia sinensis, particularly the Assamica variety. It is traditionally pressed into cakes or bricks and develops a deep, rich taste with earthy and woody flavours through fermentation and ageing.
Under the Assam Tea Industries Special Incentives Scheme (ATISIS) 2020, the government increased the subsidy for orthodox and other speciality tea production from Rs 10 to Rs 15 per kg, effective from the 2026-27 financial year. This initiative encourages non-CTC tea production to address overproduction imbalances.
